On June 16, 2014, Dr. Alexander Towbin posted the very first article, “Welcome Radiology,” on our Radiology Department blog site. It was a lengthy process to get the blog site up and running. Our original staff included only three people at the time—Dr. Alex Towbin (faculty), Tim O’Connor (Informatics director), and Glenn Miñano (staff and editor)—with help and collaboration from Cincinnati Children’s marketing department. We did not know how long this endeavor would last, but on May 22, 2023, we hit our 1,000th blog article milestone!
Suffice it to say, we have come a long way since then and learned a lot of things. The more people you recruit, the less stressful it is to post articles! The first few years, we set ourselves the goal to produce 120 to 150 blog articles, which we hit every time. Our sweet spot is around 70 blog posts per fiscal year even though we’re not a full-time marketing department and our priorities are to take care of our patients and families first. Our goal was always to post interesting and informative articles.
We created a workflow that enables us to meet our goals. Every fiscal year, starting in July, we recruit new blog contributors to our team and allow our previous team members to retire if they choose to. We have added Meredith Towbin, copy editor, to review our work before finalization. Her skills make our articles look clean and professional. In addition to articles, video blogs were added to the content as well as interactive web apps and interactive images.
Here are the top three highest-ranking blog articles:
On our video blog side, our top three highest-ranking posts are:
As we look back at the incredible achievement of posting 1,000 blog articles, we are also looking forward to what the future holds. We remain dedicated to our mission of providing valuable insights into radiology while continuously improving our workflow. Our commitment to excellence and our readers’ thirst for knowledge drive us to reach new heights, ensuring that the journey of discovery continues to be as rewarding as the destination itself. Thank you for being a part of this journey, and here’s to the next thousand articles on the fascinating world of radiology and our department.